Festival music app

The Project

Project Overview:
I designed a mobile app for a beach-pop music festival, aiming to balance dreamy visuals with clear navigation. Built in Figma, the prototype lets users explore line-ups, favorite artists, check schedules, and navigate maps - all tested and refined for clarity and flow.

Challenge

Festival-goers often face information overload and navigation struggles at large events. The challenge was to design an app that not only displayed the essential information (line-up, maps, tickets, weather) but also conveyed the vibe of the festival while remaining clear, engaging, and easy to use in high-energy, on-the-go contexts.

Approach

1. Research & Understanding the User:

Created a moodboard inspired by beach-pop and paradise aesthetics.
Defined the main colours and created a colour palette.
Defined the festival’s target audience: young, social, and experience-driven attendees who value discovery, atmosphere, and convenience
Established functional requirements: line-up browsing, personal favorites, map navigation, weather, and ticketing.

2. Design Direction:‍

Built a hand drawn and digital sitemap that focused on simplicity and clarity.
Designed lo-fi design wireframes, keeping the engaging elements such as the line-up page with interactive artist bubbles, encouraging exploration and personalization.
Prioritized consistency through vertical lines and a bottom navigation bar for intuitive flow.

3. Prototyping and Testing:

Developed a clickable prototype in Figma.
Conducted testing through desirability testing as well as a heuristics evaluation, using protocols.
And using the insights from the metrics data to elevate the hi-fi design prototype.
Iterated based on feedback: clearer naming conventions, resized elements, improved navigation hierarchy.

The hague university